How To Start Your Own Food Blog [+ Popular Food HashTags]

Been thinking of starting a food blog, but not quite sure where to begin? We'd be happy to help you with that!

We started our blog - AmeriAus - about 3 years ago and a lot has happened since then. In the beginning our site started out as an online private journal for us to document our travel experiences. After falling in love with blogging in 2013 we decided to take our site seriously and share it with the world. In that time the site has undergone a number of changes, and we have learned so much. Our following currently stands at over 40k. And now, we'd like to share with you how we started it all. Here is our four step process to starting a successful food blog:

STEP ONE: Find Your Niche

You're probably wondering why this is the first step... Isn't food my niche? The answer to that question is no, not really. Food is a very broad term and can encompass a number of different topics. Are you a restaurant reviewer? Recipe Developer? Nutritionist? Fine Dining Enthusiast? Burger Aficionado? Are you focusing on a particular country, or city? Finding your niche and sticking to it is key to your blog's success. Developing a niche is the first step to finding and attracting your target audience. For example, single blokes in their 20s looking for a dirty big cheeseburger won't necessarily be interested in reading about 10 minute breakfast recipes for the mom on the go. Our blog focuses primarily on featuring quality restaurants and travel destinations throughout Australia.

Deciding on a niche can be stressful, and you'll be tempted to do it all. But trust us, it's easier to focus on one or two things and do them extremely well...then to blog about everything and have poor quality content. Choose something that you're passionate about and that relates to your everyday life.

STEP TWO: Choose Your Blog Name

This is perhaps one of the most important steps. Why is that? Because a poorly chosen blog name can result in a lot of regret later on. After you have established your following and relationship with brands it's not advised to change your name. This is what people know you for. Changing your name suddenly can result in a lot of confusion and rebranding is no simple task.

For example, first you have to redesign your logo and change your email... Then, you have to alert anyone you've ever worked with that your email has changed (a mammoth task)... You also have make several posts letting your followers know you've changed your name so they don't accidentally unfollow you because your new name was unfamiliar to them.... Long story short, don't change your name...

Choose something unique, and catchy. Don't select an unoriginal name like "BestFoodEverInBrisbane.Com" There are a million bloggers with similar names, and you're going to want to stand out from the pack. This name is also very limiting. Do you plan on living in Brisbane for the rest of your life? If not at some point you will need to change your name. Don't be afraid to get creative or even a little weird. Some of the best food blogs out there have quirky, interesting names. For instance, our favorite insta-foodie's blog goes by the name of Tara Milk Tea. In an interview, Tara said her blog name was an old nickname her friends made up for her because she drunk a lot of milk tea. It's unique, it's catchy, it works. Our name (AmeriAus) is a conjunction of the nationalities of my partner and I. I'm American and he is Australian. This blog focuses on our personal travel and food experiences. The name provides us with a lot of flexibility. For instance if we moved to a different city, or decided to live in the States for a while our name is still relevant. Choose something that represents you and own it!

STEP THREE: Gather Your Equipment

In order to run a successful food blog you'll need a few things:

1. Note Pad: We go through notepads like pairs of socks. It's a great place to jot down your blog post ideas, social media to do lists, goals and blogging tips you pick up along the way. It's also handy to have on you at media events in case any interesting information is mentioned that you might want to include in a future blog post.

2. Camera: If you are serious about your blogging then having a quality camera is essential. Content is everything when it comes to blogging and if businesses think your content is poor they won't want to work with you. I mean what restaurant owner wants blurry, barely recognizable photos of their food? You don't have to spend a fortune to take great pictures. Their are plenty of affordable compact cameras that will do the job just fine.

3. Planner/Calendars: A calendar or planner is a must have. For us, it's where we keep track of events, restaurant openings, and important holiday's we want to highlight on our blog. Once your blog starts to get noticed by pr/marketing firms you'll start to getting invites to different media functions. This will be your first introduction into the world of professional blogging and you're going to want to make a good impression. Keep track of all your commitments in a planner instead of relying on your memory alone. Always make sure you're on time and avoid canceling last minute unless its a real emergency. 

STEP FOUR: Create & Push Your Content

Now it's time to get blogging! Brainstorm a list of blog posts idea in your note pad, and start writing. In the beginning we recommend keeping your blog updated with quality content every day (or even twice a day). Right off the bat, you want people to know you are serious and not just blogging on a whim. Create social media pages for your blog. We highly recommend Instagram for food blogging. Be sure to use popular hashtags that relate to your niche. There are many feature accounts on Instagram and just by using a hashtag like #eatfamous you can have your content shared with over 100k people. It's an easy way to get those initial few followers, draw attention to your blog, and build momentum.  Here are a few of our favorite hashtags:



Running a succesful food blog is a lot of hard work!! We are constantly learning and working on ways to improve. Do you have any useful tips and advice for new food bloggers??? Let us know! 

Words by Chelsea Hawkins (@ameriaus_food)